When Nida moved to New York City ten years ago, she left behind a career in public relations to pursue what had always been her true passion, skincare. That passion was first sparked as a child while working at the skincare counter in her mother’s pharmacy. Eight years later, she has built a career as an aesthetician dedicated not only to technical expertise but also to creating a space where clients feel cared for, confident, and restored.
“My work allows me to merge technical expertise with a genuine commitment to client care, helping people feel confident in their skin, take a restorative pause from daily demands, and prioritize their overall well-being.”
Transformations That Go Beyond Skin
For Nida, the most rewarding part of her work is seeing her clients’ long-term transformations, both in their skin and in their confidence.
“Skincare is never a quick fix, it requires dedication, habit-building, and true collaboration between me and my clients. That’s why the trust they place in me is the most rewarding part of my job.”
Some of the transformations she’s witnessed have been profound. One client struggling with severe acne was advised to begin Accutane, but through a gentle, holistic approach, Nida was able to help them heal without aggressive medication. Another client, living with clinical insomnia, began facials simply as a way to relax. Over time, her sleep improved so dramatically that she no longer needed medication.
These stories are reminders that skincare is about much more than the surface, it can restore balance, confidence, and well-being.
Skincare Wisdom From Nida
If Nida could share just one message with younger generations, it would be the importance of sunscreen.
She suggests introducing the concept as early as ages 4 or 5, making it relatable:
“Sunscreen is like a superhero shield for your skin, it protects you from the sun so you can play safely.”
As children grow older, she emphasizes the importance of prevention and consistency, hydration, gentle products, and daily SPF as the foundation for healthy skin.
One myth she wishes people would let go of? That more products or harsher treatments mean better results. Overdoing it can actually damage the skin barrier. Instead, she advocates for balance, understanding your skin’s needs, and building a routine that supports long-term health.
Her #1 tip for everyone: wear sunscreen every single day.
Shop an ORA favorite, LINNÉ Protect.
Rituals That Ground and Glow
Nida believes that skincare routines should be as much about ritual as they are about results. For her, meditation, breathwork, gua sha, facial massage, and aromatherapy are all part of staying grounded and radiant.
Her mornings begin with warm water, meditation, gentle cleansing, antioxidants, gua sha, moisturizer, and SPF.
Her evenings are slower and more restorative, with aromatherapy, music, double cleansing, hydrating mists, serums, and self-massage.
She swears by LINNÉ PROTECT, a mineral sunscreen that’s plant-based, lightweight, and leaves skin with a dewy finish.
Lifestyle + Wellness
Nutrition, hydration, sleep, and stress management are all non-negotiables for Nida. She starts her mornings with a fruit, berry, and protein shake, and keeps her meals balanced with grains, vegetables, and protein. She knows that whole, nutrient-rich foods reduce inflammation and support the skin’s natural radiance.
Hydration, both internal and topical, is a cornerstone of her philosophy. And she is deeply mindful of how sleep and stress show up in the skin, prioritizing meditation, breathwork, aromatherapy, and restorative rest to keep her own balance in check.
Her idea of a perfect reset? A morning of rituals, a hike through the forest, and an evening spent in the sauna followed by a refreshing swim.
Final Advice From Nida
If you’re struggling with your skin, Nida’s advice is simple: be gentle, be patient, and be consistent.
“Skin concerns are often complex and require a holistic approach, finding the root cause, gentle daily care, proper hydration, sun protection, and lifestyle adjustments all play a role. Most importantly, seek guidance from a trusted skincare professional who can help identify the causes and create a tailored plan.”
At ORA Method, Nida continues to merge science, ritual, and compassion, reminding us that true beauty isn’t just about glowing skin, but about balance, confidence, and care from the inside out. Whether you’re searching for customized facials in NYC, expert advice from an aesthetician, or holistic skincare treatments at our NoHo and Upper East Side locations, Nida and our team are here to support your journey toward radiant, healthy skin.
Facials With Nida
ORA Lift and Sculpt Facial
Our Lift and Sculpt Facial in NYC is a non-invasive treatment that delivers an instant glow and firmer, more youthful complexion. It begins with cleansing and gua sha lymphatic massage to boost circulation, followed by the OMAD Instant Firm and Lift Mask and Microcurrent therapy to smooth, tone, and reduce puffiness. Perfect before a special event, this facial leaves you radiant and rejuvenated.
ORA Gua Sha Facial
This gua sha facial in NYC is a needle-free treatment that improves circulation, promotes lymphatic drainage, and reduces puffiness for a brighter, sculpted look. Using precise massage tools, Nida relieves facial tension while naturally defining the jawline and cheekbones. A blend of relaxation and visible results, it’s the ideal holistic facial for skin and soul.
ORA Custom Facial
Our Custom Facial in NYC is designed to address your unique skin concerns with a personalized approach. Each treatment may include deep cleansing, exfoliation, nutrient-rich masks, and extractions if needed to clear and balance the skin. With optional enhancements like Microcurrent, Gua Sha, LED Light Therapy, or Lymphatic Drainage, this facial is tailored to deliver long-term skin health and radiance.
Book your facial with Nida at ORA Method in NYC and begin your skin transformation journey. Whether you’re looking for a custom facial, a rejuvenating gua sha treatment, or a lifting and sculpting facial, Nida’s expertise ensures radiant, healthy skin with every visit.
